Ethnic media came to Sacramento as a united front to meet with decision makers and communications specialists, and celebrate outstanding journalism in the sector. There's a growing push across all state agencies and communications firms to build greater equity in public education campaigns; there's growing recognition that ethnic media were indispensible to the pandemic campaign. And there's growing concern among legislators to support local media serving immigrants and communities of color. "We met the moment," said Sandy Close of EMS. Now comes the next part—to continue the conversation with leaders in the state capital.
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What Is "Ethnic Media" – Who Qualifies?
Ethnic news outlets are those print, online, broadcast platforms that target a specific audience defined by race, ethnic origin, religious affiliation, gender identity and that publish regularly. Pan-ethnic media outlets target multiple ethnic audiences (such as pan-AAPI, pan African diaspora, pan-immigrant, pan people-of-color, pan LGBTQ+).