Sandy started her career covering China and Vietnam in the mid-1960s as an editor of the Far Eastern Economic Review in the mid-1960s. Returning to the US, she founded an inner-city newspaper called Flatlands in Oakland and worked on prison reform issues for 5 years. She became editor of Pacific News Service in 1974 and was a pioneer in developing youth media. In 1996 she founded New America Media which became the first and largest collaborations of ethnic news organizations. Her work has received several awards, including a MacArthur Foundation “Genius Award” and the 2011 Polk Award for Career Achievement. In 1996, a film she co-produced, Breathing Lessons, won the Academy Award for best short documentary.When NAM closed she started Ethnic Media Services to sustain key projects with ethnic media.
Director of Programs
Jaya writes an immigration column for the SF Examiner and contributes to Bay Area publications on race, politics, immigration and mental health. She was the editor of India Currents, an Indian American monthly magazine started in 1987, from 2012 to 2016. Under her stewardship, India Currents consistently won overall excellence awards from SF Press Club. Jaya has won several journalism awards for her editorials and in-depth reporting. She is the author of a collection of short stories titled “Transactions of Belonging” published in 2014. Jaya has a master’s in computer science from San Jose State University.
Dana Levine manages Social Marketing Campaigns for EMS and was the former Marketing & Communications Coordinator for New America Media. She handles all activities and communications with print media, including media planning and ad placement. She is also the marketing event planner. She coordinates media outreach, media tracking and monitoring, as well as the production of post-event reports.Since November 2007, she has contributed her organizational talents on several major marketing campaigns for clients including Flex Your Power, California Teacher’s Association, Leadership Conference of Civil Rights, Bureau of Automotive Repair, Haas Jr. Fund and Census 2010.
Anthony Advincula is a New York City-based journalist and communications consultant. Formerly the national media director, writer and editor for New America Media, he managed and organized ethnic media projects in 45 states. He was a correspondent for The Jersey Journal and the communications director and managing editor of the Independent Press Association-New York, where he co-edited Voices That Must Be Heard (now known as CUNY’s Voices of NY). His awards include a New York Times Foreign Press Fellowship and a National Health Journalism Fellowship. Anthony studied advanced narrative nonfiction at Harvard University and received dual master’s degrees in public administration and journalism from Columbia University where he was awarded a Charles H. Revson Fellowship.
Lynn Chan works for Ethnic Media Services on media partnerships, outreach, and event coordination. Lynn, a Bay Area native, graduated from San Jose State University with a bachelor’s degree in political science. From 2014-2015, she worked as an intern and office assistant for San Jose City Councilmember and later California State Assemblymember Kansen Chu. She has also worked for the City of Fremont’s Human Services Department, and as an intern at KTSF Channel 26.
Mark Hedin’s lifetime of newspaper work began as a teenager at Manhattan’s neighborhood rag Our Town and continued as editor of San Francisco State University’s Golden Gater when the Loma Prieta earthquake hit in 1989. Springing from 16 subsequent years at the corner of San Francisco’s 5th and Mission streets where the Examiner and Chronicle were produced, came a spell with the Tenderloin District’s Central City Extra, whose name he suggested, through to its final edition 15 years later. Prior to joining Ethnic Media Services, he was the sole reporter on the Oakland Tribune section of the East Bay Times when its staff won a Pulitzer for breaking news work covering the Oakland Ghost Ship tragedy in late 2016.
Ellen provides full life cycle recruiting services along with a wide range of human resources management. She worked for telecommunications, technology, investment research and political advocacy industries in both Asia and San Francisco. Ellen also runs a non-profit organization, FoodSchoo.us, in an effort to bridge the gap between makers and eaters by hosting workshops and cooking classes throughout the San Francisco Bay Area. Ellen co-authored an op-ed to bring attention to diminishing workforce in food sector which was published by Foodtank in 2017. She has a BA in Economics from University of Nevada, Reno and an MBA in Sustainable Management from Presidio Graduate School.
Project Manager — Watersheds
Peter Schurmann was a program manager and general news editor for New America Media. He directed NAM’s Education desk, overseeing projects including a one-year reporting fellowship for ethnic media on Common Core in Silicon Valley, as well as several projects focused on state funding for public schools in California. Prior to joining NAM in 2010, Peter worked as an editor for South Korea’s state-run news service, Yonhap. A San Francisco native, Peter completed his degree in Asian Studies at the University of California, Berkeley
Michelle White-Mendoza is a Spanish radio host & producer, and photographer. She was born and raised in Mexico City. She earned a BA in Communication from Tecnológico de Monterrey—ITESM-CEM. Michelle eventually moved to San Francisco, where she volunteered at the General Consulate of Mexico in San Francisco, the Commonwealth of California, Women’s Initiative and other organizations. She started in radio in 2009 with HECHO EN CALIFORNIA 1010 AM, and since 2010 she is co-host and co-producer of HECHO EN CALIFORNIA. Michelle started the radio show INFORMACIÓN ES PODER—The Power of Information—in 2011 to serve the community. She has been twice awarded a CERTIFICATE OF HONOR from the Board of Supervisors of San Francisco ”for her great contribution and enthusiasm in her news and radio coverage of events in the Hispanic community”, and “in recognition of your outstanding leadership in bringing together the Latino community in San Francisco”.
Patricia Ramos is an experienced Spanish<>English translator, working with the Ethnic Media Services team since the mid-90’s, back when it was New California Media. She also specializes in literary works and scripts for film, TV, video, Internet and radio; social science topics such as education, immigration, international development, history, political science, human resources, and workman’s safety; technical documents for GPS systems, mining, telephony, construction, including windows and paint; as well as business communication on travel and tourism, marketing, and advertising. She now divides her time between Mexico, Spain and the U.S. Patricia enjoys participating in the Spanish cultural life by singing in a choir and acting in plays, in addition to many other Spanish social and cultural activities.